In today’s fast-paced business world, staying ahead of the competition requires embracing the latest technologies that streamline operations and improve productivity. With the new generative AI capabilities now embedded within Oracle NetSuite, businesses in the UAE have a unique opportunity to enhance their processes, reduce human error, and increase efficiency across various departments.

At the Oracle CloudWorld Tour in Dubai on January 22, 2025, Oracle NetSuite unveiled its latest AI-powered features, which are set to transform how organizations across the UAE manage their day-to-day activities. Whether it’s finance, HR, sales, supply chain, or customer support, NetSuite’s new generative AI tools empower businesses to automate content creation, refine internal communications, and ultimately, supercharge operations.

What Is NetSuite Text Enhance?

At the heart of these advancements is NetSuite Text Enhance, a generative AI tool designed to help UAE businesses harness company-specific and relevant data within NetSuite to generate personalized, contextual content. This tool spans various functions within the suite, offering tailored solutions for finance and accounting, HR, sales and marketing, supply chain, and customer support teams. By leveraging AI, businesses can reduce time-consuming tasks, boost accuracy, and enhance the consistency of their communications.

As Nicky Tozer, Senior Vice President of EMEA at Oracle NetSuite, explains, “We’ve embedded AI-powered capabilities across NetSuite to help our customers in the UAE be more productive and gain further value from the suite at no additional cost. With our Text Enhance generative AI capabilities, they can leverage company-specific data to create and refine contextual content, helping businesses increase the speed, accuracy, and efficiency of nearly any task.”

How Can UAE Businesses Benefit?

Let’s explore how NetSuite’s generative AI tools can make a tangible difference in various business functions:

1. Finance & Accounting

In the finance and accounting space, NetSuite Text Enhance significantly accelerates workflows by assisting with the drafting of journal entries, accounting transactions, and customer/vendor communications. By automating tasks like creating collection letters and closing the books faster, finance teams in the UAE can focus on more strategic activities and improve their overall productivity.

2. Supply Chain & Operations

In the fast-moving world of supply chain management, Text Enhance helps streamline purchasing, logistics, and supplier communications. Whether it’s crafting procurement orders or managing warehouse support tickets, NetSuite’s AI capabilities ensure faster, more accurate completion of tasks that would typically consume a significant amount of time.

3. Manufacturing

For UAE-based manufacturers, NetSuite Text Enhance offers assistance with work order management, tracking activities, and defining manufacturing cost templates. This helps minimize confusion and avoid errors, ultimately streamlining operations for better productivity and accuracy in manufacturing.

4. Sales & Marketing

Sales and marketing teams will benefit greatly from AI-assisted content creation. NetSuite’s Text Enhance allows them to quickly draft emails for campaigns, create lead-generation content, and prepare sales event summaries. The ability to personalize these communications increases engagement and drives revenue growth, making it easier for businesses to execute effective marketing campaigns.

5. Human Resources

HR professionals in the UAE can leverage Text Enhance to speed up the process of generating job descriptions, performance reviews, and employee feedback. By using AI to automate these content-heavy tasks, HR teams can improve accuracy, ensure consistency, and focus on more impactful activities, such as employee development and retention.

6. Customer Support

Customer support teams benefit from faster and more accurate responses to customer queries. With NetSuite Text Enhance, agents can easily generate responses to online comments and summarize customer events, ensuring a smoother customer experience. This boost in productivity can ultimately lead to higher customer satisfaction and loyalty.

Generative AI for SuiteScript API: Customizing AI for Your Business Needs

One of the standout features of this new release is Generative AI for SuiteScript API, which allows NetSuite administrators and developers in the UAE to customize AI functionality. This API gives organizations the flexibility to integrate AI into their specific business processes and workflows. Whether creating custom extensions or enhancing existing features, businesses can rapidly deploy AI-powered solutions to meet their unique needs.

By leveraging Oracle Cloud Infrastructure (OCI), NetSuite ensures that all AI capabilities are securely embedded within the suite, respecting customer privacy and safeguarding sensitive business data. The integration of role-based security means that only authorized users can access and use AI-generated content.

Why Is This Important for UAE Organizations?

The UAE is home to a rapidly evolving business landscape, where organizations across sectors are striving to improve operational efficiency and maintain a competitive edge. With NetSuite’s generative AI capabilities, businesses in the UAE can stay at the forefront of innovation. These AI-driven tools enable organizations to move faster, reduce manual tasks, and make smarter, data-driven decisions that will position them for long-term success.

Whether your business is looking to automate finance processes, enhance customer support, or improve supply chain management, NetSuite’s generative AI tools provide a powerful solution. By integrating AI into your everyday operations, you can unlock significant productivity gains, reduce human error, and drive growth in a rapidly changing business environment.

Conclusion

As the UAE continues to lead in digital transformation across the Middle East, adopting cutting-edge technologies like generative AI will be key to future success. Oracle NetSuite’s new capabilities enable businesses in the UAE to harness the power of AI while maintaining control over their data and privacy. By making it easier for teams across finance, HR, sales, and operations to automate tasks and streamline processes, NetSuite is empowering UAE businesses to work smarter and achieve their goals faster.

Embrace the future of business operations with NetSuite—where AI meets productivity.

Want to learn more about how NetSuite’s generative AI can help your organization? Contact us today for a personalized consultation.

Visit Netsuite.com

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